Modern Insurance Magazine: Building trust faster with customer-centric business models

Modern Insurance Magazine: Building trust faster with customer-centric business models

Rebecca Falk

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August 7, 2024

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Imagine this. You're guarding a military base, and a guy turns up signalling that he needs to enter. He doesn't speak the same language as you do, he has no TD, and it's unclear who he's affiliated with. You need to do a rapid risk assessment before you make a decision - it could mean life or death.

Or what if you were part of a large sport governing body, and you wanted to understand potential anti-doping violations by athletes in a particular international competition, quickly and without potential influence from coaches, judges, or other individuals?

Why should screening for application or claims fraud in insurance be any different? While genuine customers benefit from a smooth, efficient experience, we can be identifying bad actors or suspicious claims in the meantime, pushing them through a different channel where trained claims handlers and SIU teams can conduct their secondary investigations.

The situation is really about clearing genuine customers, and balancing this with the identification of potential risks. Typically, ensuring a high level of security means that customers get a slower, more cumbersome experience, but speeding up the process creates the possibility of letting more risk and fraud through the floodgates.

Read the full blog here.